Metro rail ad placement to be restructured

The metro rail authorities have decided to restructure the position of ads on metro rail coaches after receiving flak from commuters and netizens on social media.

They took the decision as per the recommendations of a probe committee and asked the concerned advertising agency to reposition their ads.

Dhaka Mass Transit Company Limited (DMTCL), the company in charge of metro rail, formed the seven-member investigation committee on Monday following complaints from passengers regarding the advertisements. 

Later, members of the inquiry committee visited from Agargaon to Uttara on Tuesday.

Regarding the investigation, Khondkar Ehteshamul Kabir, head of the probe body, said: “We have visited the scene. We have verified whether the advertisements have been placed properly or not in the places where it is supposed to be advertised. I have also heard the statements of the passengers. The ad agency has been asked to re-arrange advertisements on the metro rail. They will show us a presentation on where to place new ads. They have been asked to speed up the work.”

This official of metro rail also said that the new advertisement will be rearranged by giving priority to the beauty of metro rail and the comfort of passengers.

Earlier, a one-year agreement was signed between Dhaka Mass Transit Company Limited (DMTCL) and advertising agency Mediacom Limited regarding advertising campaign activities within metro rail on September 14. According to the agreement, Mediacom will be able to run video ads, and dynamic and fixed sticker ads of different companies and brands uninterruptedly inside the metro rail.